BEAMS Lookbook

Client: BEAMS (Japan), MR PORTER

Credits: Stefan Heindrichs (photography), Stephen Mann (stylist)


Client: BEAMS (Japan), MR PORTER
Credits: Ben Palmer, Xanthe Greenhill, Tatsuo Hino, Jo Nagasaka (Schemata)

       "The Japanese fashion company BEAMS has been introducing fashion products selected from the world to Japanese consumers for 40 years.
        BEAMS in collaboration with MR PORTER, a global leading menswear style and e-commerce destination in London, held a joint show “MR PORTER x BEAMS”, as a part of the “BEAMS JAPAN” project aiming to introduce Japanese products to the world. 
        Overseeing the design of the exhibition, held during LCM, with collaboration from Schemata (Jo Nagasaka) to create a strong impression to promote this endeavor as well as effectively displaying products. 
       Inspired by traditional clothes drying poles, originally used to sundry laundry at home, and transformed them into new display fixtures. Arrays of clothes drying poles provoke an image of a good old neighbourhood of common people in Japan. Height and length of the pipes are adjusted to create a “forest of clothes drying poles”. Fluorescent lamps were installed also, which are likewise commonly used items in everyday lives in Asia.